you take all the properties of the knicks, rangers, liberty, radio city music hall, msg networks and all these brands come together to provide these once in aa lifetime experiences. and you have 22 partnering organizations. like ashanti said, you have foster homes. there's so much they do from -- you know, you have hospitals, you know. >> kids who really need the help. these are kids who really need the help. >> yeah. >> is it an experience that tran sends one day -- pictures of playing basketball with jason kidd. outside of that, is it a lasting experience for them? >> i think they come back yearly, right? >> yeah. >> it's a week they have these activities they can do. it's like a family that continues to grow. you begin to see the same kids over and over. >> soledad, sometimes things like the new york knicks or ashanti for that matter seem removed from the world. is this a lasting experience? yeah. it makes it seem this is achievable. i've been inside the garden, i've interacted with allan houston and ashanti. >> sometimes you see madison square garden you think of the knicks/range